Welcome to 123 Live Mall website
01. About Us
Established in March 2018, 123 Live Mall Malaysia Sdn Bhd is a Malaysian trading company that pioneered innovative online marketing through the “live streaming” model, seamlessly extending to offline operations and various marketing channels. Our primary focus is on the management of crystal minerals, Feng Shui boutique items, and high-end accessories. We carefully select from over 180 varieties of high-quality crystal minerals, pearls, including imported fossils, and a diverse range of Feng Shui ornaments to craft a collection of high-end and premium jewelry.
Located in the bustling airport center of Malacca, we operate from the integrated commercial center, WISMA 123 Live Mall, consisting of five interconnected buildings. Within our boutique storefront, we feature a one-of-a-kind natural crystal mineral energy experience room, energy water experience, and an opulent open Buddhist hall—unique elements not found elsewhere in Malaysia. Additionally, we possess a private warehouse covering 20,000 square feet. Furthermore, with two independent branches currently operational in Cambodia and ongoing development, we aim to expand our presence to other countries in the future.
We are dedicated to continuous innovation in product development technology and craftsmanship, consistently upgrading our infrastructure and management levels. Leveraging years of accumulated management experience and a robust brand operation, we lead the industry with advanced business concepts, management models, outstanding quality, and a comprehensive service system. Our significant achievements span both domestic and international online and offline business markets, catering to the diverse needs of consumers from entry-level to high-end. We have also received certifications from major business awards in Malaysia.
Since 2022, we have invested in expanding our business to include wellness products (EZYGRAINS®️) and beauty care (LAMOUR®️). Successfully creating our own brand series, we obtained HALAL and SGS official certifications for our products, along with trademark registrations. This signifies our transformation into a modern commercial group that integrates “Feng Shui, crystals, e-commerce, beauty care, and wellness,” achieving new milestones and heights in the Malaysian live streaming industry. Within just one year, we not only achieved a successful transition in audience engagement and diversified into various fields but also gained high recognition from the general consumer audience.
The unique brands and diverse products of 123 LIVE MALL SDN BHD reflect the taste and foresight of our core team. We are committed to conveying positive energy, promoting holistic health, and embracing the aesthetic ideals of a new era. Through exquisite products and high-quality services, we simplify the ordering process across different channels and pioneer diverse marketing strategies. Our long-term vision and goal are to provide a wide range of members with quality products at competitive prices.
02. Our Vision and Mission
123 Live Mall is committed to providing the most professional and highest quality services to a wide customer base, creating a new experience for online and offline shopping. We not only deeply delve into the realm of crystals but also expand our vision to include beauty and wellness products. Since 2024, we strive to attract, recruit, and retain professional hosts with expertise, passion, and eloquence. Through specialized training covering areas such as crystals, jewelry, beauty, and wellness, we aim to convey correct knowledge and principles to all customers and fortunate individuals.
123 Live Mall consistently upholds the five standards of “Pursue Excellence,” “Innovate Breakthroughs,” “Enhance Services,” “Create Value,” and “Lead Industry Benchmarks.” We pay attention to every detail and seek excellence in quality. In the days to come, we will continuously enhance headquarters equipment and professional departments, including mail quality, transportation processes, team quality, and the selection of all provided and production chain qualities. Additionally, 123 Live Mall will invest in developing various internal software and hardware, focusing on improving service efficiency. We always prioritize customer satisfaction, committing to providing the safest, most reliable, and top-notch services. In the coming years, we will expand our business scope, covering various regions in Malaysia and extending to overseas markets like Vietnam and Cambodia, becoming a leader in the fields of online live streaming and e-commerce.
03. Our Core Values
The motto “Customers are our endless pursuit and treasure” embodies the reputation of 123 Live Mall. We approach all customers and employees’ families with a heart of tolerance, friendliness, and trust. Simultaneously, we are open to listening to market and consumer opinions, appreciate and filter and adopt others’ viewpoints, and respect consumers’ feelings. We strive for maximum affirmation in after-sales service. 123 Live Mall respects product intellectual property and personalization, pursuing action guided by performance and goals. We embrace change at all times, eager to try new things while respecting traditional cultural customs. The company focuses on team performance over individual performance, and we take responsibility for our behavior and network corporate culture.
Core Values:
Quality: Lead standards, strive for perfection
Integrity: Be honest, do the right thing
Service: Diligently respect, provide a quality experience
Community: Unite passion, build dreams together
Innovation: Spark innovation, continuously exceed expectations